Ok, it was not Matisyahu, but looked like him. It was actually his 1:1 size image in front of a small shop. In the tiny room there were ca. 8-10 kind of T-shirts hanging and two personnel selling them. They were very nice and helpful, immediately explaining where I am exactly. This is not just a regular shop - they claimed. By buying a shirt I can support different causes!
Nu is merchandising initiative for NGOs and causes. You can buy a fairly good quality and hip looking T-shirt on a fair price. Depending on which cause you would like to support, you can chose from a great variety:
Leket Israel providing food for the needy; children - from different places including Palestina - who need heart operation and receive medical aid in Israel, Haiti, Gilad Shalit, or victims of the fire in Carmel., etc. If I remember correctly ca. 20 % of the T-shirts actually price is going directly to the charity.
There are other shirts that do not stand for actual charities, but are rather general causes you can support. Such is e.g. the Idan Reichel project, or the Head of Ben Gurion put together from the lines of the Declaration of Independence, or Hana Szenes' story. I guess these go 100 % to the NU project and you can support the idea of a democratic Israel - or heroic (Hungarian) Jewish women - by wearing those items.
Leket Israel providing food for the needy; children - from different places including Palestina - who need heart operation and receive medical aid in Israel, Haiti, Gilad Shalit, or victims of the fire in Carmel., etc. If I remember correctly ca. 20 % of the T-shirts actually price is going directly to the charity.
There are other shirts that do not stand for actual charities, but are rather general causes you can support. Such is e.g. the Idan Reichel project, or the Head of Ben Gurion put together from the lines of the Declaration of Independence, or Hana Szenes' story. I guess these go 100 % to the NU project and you can support the idea of a democratic Israel - or heroic (Hungarian) Jewish women - by wearing those items.
In the inside of the T-shirts, "close to the heart" -as they say - you can find the story of the cause and organization you are supporting. Cute idea - its a bit too much for me, but why not?
I really liked this initiative - the volunteer in the shop, who was so enthusiastic and told all of the stories, and the shirts look pretty cool, too.Of course I needed to get one of these - you can guess which one!
You can find all of the shirts and stories on the official NU website, where you can also order shirts and create your own T-shirt!
You can find all of the shirts and stories on the official NU website, where you can also order shirts and create your own T-shirt!
Nu, yalla!
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